Legal Information

© Copyright 2014

Berner Trading Holding GmbH, Künzelsau, Deutschland

All rights to the images, text, graphics and animations published on this website are the exclusive property of Berner Trading Holding GmbH and are protected by intellectual property rights or other laws protecting intellectual property. Copying, distributing, storing, transmitting, sending or forwarding of the entire content or any part thereof to a third party is expressly forbidden. In addition, individual websites of Berner Trading Holding GmbH may also contain images and/or texts which are protected by third party copyrights.

Liability for content and links

The content of our web pages has been prepared with the greatest care and is regularly updated. However, it does not replace a comprehensive, individual consultation and thus should not be considered as binding information.

We can take no liability for the correctness, completeness or current accuracy of the content, nor for problems of access to the site.  We would further like to point out that our website also contains links to third party websites. These linked pages were checked for possible legal infringements at the time the link was set up. However, we have no influence over the design or content of the linked sites and thus cannot take responsibility for the current accuracy, correctness, completeness or quality of the content presented there. With this in mind, we hereby disclaim responsibility for all content on third parties websites. This statement concerns all links on internet sites of the Berner Trading Holding GmbH to external sites and to their content.

On activating the links you leave the realm of information offered by Berner Trading Holding GmbH. Furthermore Berner Trading Holding GmbH cannot be held responsible when minor problems arise with the services provided on our websites, in particular when downloading files made available there by Berner Trading Holding GmbH.

Data Privacy
1. The protection of your data is our concern

Thank you for your interest in our company and products and services. We want you to feel your personal data is safe when visit our Website, because we take protection of your personal data very seriously. Strict compliance with the provisions of the Federal Data Protection Act is a matter of great importance to us.

We want you to know when we access what data and what we use it for. We have taken technical and organizational measures to ensure that both we as well as external service providers comply with the data protection regulations.

2. Personal data

Personal data refers to information about your identity. This includes, for example, information such as your name, address, telephone number and email address. To access our website it is not necessary to reveal your personal data. However, in certain cases, we need your name and address together with other information to be able to perform the requested services.

The same applies, for example, if you require us to send you information material or goods you ordered, or to answer specific questions. Where this is necessary you will be notified accordingly. Moreover, we will only store and process data which you provided us with voluntarily or automatically.

When you make use of our services, normally only data will be collected which is needed for rendering the services. If we ask you for additional data, provision of this information is voluntary. Personal data is processed for the sole purpose of providing the service requested and to safeguard our own legitimate business interests.

3. Use for the intended purpose only

In accordance with the stipulations of the Federal Data Protection Act, we will only collect, process and use the personal data which you provide for the intended purpose. We will never sell or rent your data to third parties. We will only transmit your personal data to third parties in the case of an official or court order, when fulfillment of the contract or protection credit requires this or with your explicit agreement.

Our employees and the service providers employed by us are sworn to confidentiality and to strict adherence to the provisions of the Federal Data Protection Act. Your data will never be used for advertising or market research purposes by third parties without your express consent.

4. Non-personal data that is automatically collected

When using our websites, the following data is stored for organizational and technical reasons: the name of the sites called up, the browser and operating system used, the date and time of access, the search engines used, the names of the files downloaded and your IP address.

We analyze this technical data anonymously, and only for statistical purposes, in order to continuously optimize our website and make our internet offering even more attractive to you. This anonymous data collection does not permit any conclusions to be drawn about the identity of any individual user. Thus your personal data and your own privacy remain protected at all times.

5. Use of cookies

When you visit one of our websites, it may be that we store information in the form of a cookie on your computer. Cookies are small text files that are sent by a web server to your web browser and stored on the hard drive of your computer. This information is used to identify you automatically the next time you visit our websites and to facilitate navigation. Cookies enable us, for example, to customize a website to your needs. Of course you can also view our websites without cookies. If you do not want us to recognize your computer, you can prevent storage of cookies on your hard drive by selecting “Block all cookies” in your browser settings. For more details please refer to the instructions of your browser. However, if you block all cookies, this may have a negative impact on the user-friendliness of our websites.

6. Security

We have taken technical and organizational security precautions to protect your personal information against loss, damage, manipulation and unauthorized access. All our staff is obliged to comply with the Federal Data Protection Act and to keep personal data confidential. Our security procedures are kept constantly under review in order to take account of the latest technological developments.

7. Google Analytics

On our websites we use Google Analytics, a website analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files which are stored on your computer to help analyze how users use the website. The information generated by the cookie about your use of the website are usually transferred to a Google server in the USA and stored there. However, where the IP anonymizer has been activated on this website, prior to this your IP address will be shortened by Google within the member states of the European Union or in other contracting parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. Google will use this information on behalf of the owner of this website to analyze your use of the website, compile reports of website activities and render other services in connection with the use of the website and the internet for the owner of the website. Google will not collate the IP address sent from your browser in the context of Google Analytics with any other Google data. You may block the use of cookies by selecting the appropriate settings in your browser. However, we would like to point out that in this case you may then not be able to make full use of all the features on the website. Furthermore you can disable the acquisition and transmission of the data generated by cookies (incl. your IP address) regarding your use of the website to Google, as well as the subsequent processing of this data by Google, by downloading and installing the browser plug-in available under the following link:

8. Social networks
8.1. Facebook

Plug-ins of the social networking company Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, are integrated in our website. The Facebook plug-ins on the webpage can be recognized by the Facebook logo or the “Like” button (“Like”). An overview of Facebook plug-ins can be found here: When you visit our websites a direct connection will be established between your browser and the Facebook server via the plug-in. Facebook will thus receive the information that you have visited our website together with your IP Address. If you click on the Facebook “Like” button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. Thus Facebook can associate your visit to our site with your user account. We wish to point out that, as owners of the websites, we have no knowledge of the content of the transmitted data or of the use made of it by Facebook. For more information, see the Facebook Data Use Policy: If you do not want Facebook to relate your visits to our webpages to your Facebook account, please log out of your Facebook account.

8.2. Twitter

Functions of the service provider Twitter are integrated in our website. These functions are provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. By using Twitter and the “Re-tweet” function, the webpages you visit are linked to your Twitter account and made known to other users. This data is also transmitted to Twitter. We wish to point out that, as owners of the websites, we have no knowledge of the content of the data transmitted or of the use made of it by Twitter. For more information, please refer to the Your privacy settings on Twitter can be changed here:

9. General remarks concerning external links

For your convenience included on our websites are links to third party websites. However, we accept no responsibility for the content or design of external third party websites. The content of this privacy policy statement might not be valid for those websites. Thus please inform yourself about the data protection policy of the respective provider.

10. Changes in data privacy policy

We reserve the right to change our security and data privacy policy where this becomes necessary due to technical developments. In such cases we will also amend our notes on data protection accordingly. Please check the current version of our privacy policy statement from time to time.

11. Right of access and right of objection

You can request access to the personal data we hold about you at any time. Furthermore you can also revoke your consent to the collection and storage of your personal information anytime. If required please contact

12. Data protection officer

If you have any further questions concerning our information on data privacy policy and the use of your personal data, please contact our data protection officer directly:

Künzelsau, 12 March 2014

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